NEW YORK CITY—Today YouTube announced “YouTube Red,” a $9.99-a-month subscription service for YouTube that will launch on October 28. The service lets you watch videos ad-free among other premium features, and it will eventually fund the production of premium, members-only video content.

At an announcement event, YouTube also launched “YouTube Music,” another specialized “vertical” app interface along the lines of YouTube Gaming and YouTube Kids.

YouTube Red—Ad-free video, offline play, and premium content

Google describes YouTube Red as “the ultimate YouTube experience.” The $9.99 subscription will cover all of YouTube products, meaning YouTube, YouTube Gaming, YouTube Kids, and the newly announced YouTube Music. The new service will let you watch YouTube videos without ads, save videos to watch offline on a mobile device, and play videos in the background on a mobile device.

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