YouTube raises subscriber, view threshold for Partner Program monetization

(credit: Flickr: Rego Korosi )

After a tumultuous 2017, YouTube is making yet another change to its guidelines surrounding channel monetization and advertiser approval. In posts to its Advertiser and Creator blogs, YouTube details how it's changing the threshold for monetization through its YouTube Partner Program (YPP), from 10,000 lifetime views to 1,000 subscribers and 4,000 hours of watch time within the past 12 months. That means that small creators who already passed the previous 10,000 lifetime view milestone, but not the new goals, will be removed from the YouTube Partner Program starting February 20 and will be unable to monetize their videos in that manner,

As of yesterday, any channels that newly apply for YPP will have to pass this new threshold of success in order to monetize videos. On its Creators blog, YouTube explains the new required milestones "will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone."

The company made a point of noting the types of channels that will be affected by the new rules. "Though these changes will affect a significant number of channels, 99 percent of those affected were making less than $100 per year in the last year, with 90 percent earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies."

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