There is plenty of talk about Apple's iPhone X on Tuesday morning, and it's unusually negative. A note to investors sent by KGI Securities analyst Ming-Chi Kuo, the world's top Apple insider, suggested that Apple plans to discontinue the iPhone X this year. According to Kuo, Apple plans to stop selling the iPhone X when new iPhone models are released in September, in part because sales aren't living up to expectations. On the surface, this would be an odd move for Apple, which has in the past continued to sell previous-generation flagship iPhones each year when new models are released. But if you dig a bit deeper, the move would make plenty of sense.
Kuo is almost always accurate when it comes to Apple's plans. But in terms of the company's strategy, he has a much worse track record. The analyst's sources are at various companies in Apple's supply chain, rather than at Apple itself. This is why Kuo knows things about products Apple sells — they're built by third-party companies out of parts supplied by other third-party companies — but not much about what's behind Apple's decisions.
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World’s top insider is probably wrong about why Apple is discontinuing the iPhone X originally appeared on BGR.com on Tue, 23 Jan 2018 at 09:54:41 EDT. Please see our terms for use of feeds.