Will Apple’s battery replacement program hurt iPhone sales?

iPhone Battery

From a certain vantage point, Apple's "batterygate" saga was the scandal that wasn't. Though Apple was deservedly and widely criticized for being less than transparent about throttling CPU performance on older iPhone models with degraded batteries, the company was quick to issue an appropriate and well-crafted response.

In addition to issuing an apology and promising to be more transparent about the issue in future iOS updates, Apple, more importantly, lowered the price on out-of-warranty battery replacements from $79 to $29. In turn, what could have easily been a huge PR crisis for the company has arguably blown over relatively quickly. Of course, Apple also benefited from the timing of the saga insofar that the story was brought to light during the holiday season.

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Will Apple’s battery replacement program hurt iPhone sales? originally appeared on BGR.com on Thu, 4 Jan 2018 at 21:08:34 EDT. Please see our terms for use of feeds.

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