Why Nielsen’s Netflix ratings are complete trash
Netflix keeps the ratings for its shows a closely guarded secret, primarily to maintain a strategic advantage over competitors. If Amazon, for instance, knew that Netflix's top two shows were, say, Fuller House and Stranger Things, that would certainly help inform the type of original programming Amazon would seek to develop. What's more, Netflix's chief content officer Ted Sarandos has said that releasing ratings data would be counterproductive because some content is released niche audiences.
"There is a very natural inclination to say, ‘Relative to this show, this show is a failure.'" Sarandos explained last year. "That puts a lot of creative pressure on the talent."
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