Why are Apple Watch faces such a mess?

The state of the Apple Watch is good. Tim Cook continues to hail its popularity, albeit without any hard sales figures. Most pundits felt it outshined the iPhone at last month’s Apple media event. The new Apple Watch Series 4 seems to have been received well by reviewers. watchOS 5 is a successful update that enables all sorts of new capabilities.

And yet one vitally important aspect of the Apple Watch seems to not be getting the attention it deserves within Apple. In fact, one might argue that it’s the most important part of how we interact with the Apple Watch. And you see it every single time you flip your wrist and check the time.

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