Why Apple’s iPhone Xs will be a smash hit while Samsung’s ‘S’ upgrades failed miserably

iPhone Xs Max Release Date

We're now less than one week away from seeing Apple finally take the wraps off of its hotly anticipated new smartphone lineup. The iPhone Xs, iPhone Xs Max, and a third new iPhone model with a name that has yet to be confirmed will all debut on stage during Apple's September 12th event. Though we don't yet know the name of the third new iPhone model, we do know practically everything there is to know about it, just like the iPhone Xs and iPhone Xs Max. We also know something else about these three new 2018 iPhone models, and we know it beyond any shadow of a doubt: They're going to be a smash hit for Apple, with global sales that reach into the double-digit millions during their first weekend of availability alone.

There's something interesting about flagship phones from top smartphone brands in 2018. For both Apple and Samsung, 2018 is an "S" year, which refers to Apple's strategy of releasing a phone that is nearly identical to its predecessor, but with a few new features and major upgrades related to performance. Apple's new 2018 iPhone lineup will be headlines by the iPhone Xs and iPhone Xs Max, which feature the exact same design as last year's iPhone X but with a big performance boost. Meanwhile, Samsung did the exact same thing with the Galaxy S9 and Galaxy S9+ earlier this year and it fell flat on its face. Why does this strategy work so well for Apple and so poorly for Samsung?

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Why Apple’s iPhone Xs will be a smash hit while Samsung’s ‘S’ upgrades failed miserably originally appeared on BGR.com on Fri, 7 Sep 2018 at 07:45:23 EDT. Please see our terms for use of feeds.

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