What if Apple’s Magic act is just the beginning?
It might have been tame when compared to some of its other announcements this fall, but Apple last week still managed to generate a little buzz around a relatively dull product category: input devices. In one fell swoop it updated its entire line of Mac accessories for the first time in years, sporting built-in rechargeable batteries and the latest technologies.
While they were certainly overdue for a refresh, it was still a surprising move. Mac sales are only a fraction of Apple’s quarterly revenue, and the vast majority of Macs sold are notebooks. Apple doesn’t break down its sales by model, but based on industry trends it likely sells less than 2 million desktops per quarter, barely enough to encapsulate more than a rounding error on its balance sheet.