Weaker than expected iPhone X demand supposedly leaves Samsung scrambling for new OLED buyers
Amid reports that Apple has opted to cut iPhone X production for the current quarter, Nikkei Asian Review reports that Apple's decision has left Samsung scrambling to find new customers for its OLED panels. While a scale-back in iPhone production is normal as Apple transitions from the busy holiday quarter to the relatively uneventful March quarter, there are rumblings that underwhelming demand for the iPhone X has led to more drastic reduction in production than anticipated.
In the build-up to the iPhone X launch, many analysts anticipated that the device would usher in a super-cycle of upgrades. In turn, Samsung ramped up its OLED production to meet what was expected to be staggering demand. With things playing out a bit differently, Samsung -- for the time being -- now finds itself stuck with an abundance of OLED panels with no buyers capable of picking up the slack.
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Weaker than expected iPhone X demand supposedly leaves Samsung scrambling for new OLED buyers originally appeared on BGR.com on Sun, 18 Feb 2018 at 14:19:25 EDT. Please see our terms for use of feeds.