Increasingly, you don't own things: you just rent the right to use 'the newest iPhone' for 24 months at a time. Apple has had great success with its new(ish) iPhone Upgrade Program, basically a 12-month lease program that has AppleCare+ built in. Rather than buying a $1,000 iPhone, you instead spend $49 a month to use an iPhone X, and you're covered if you drop or break it.
Volvo wants to do the same thing, but with cars. Instead of buying a brand-new Volvo XC40, Volvo thinks you should pay $600 a month for the right to use one, with insurance, maintenance, and all those irritating other car costs build in.
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Volvo wants you to buy a car like you buy an iPhone originally appeared on BGR.com on Thu, 30 Nov 2017 at 17:52:52 EDT. Please see our terms for use of feeds.