Volvo has a new baby SUV that might make Tesla worried

Tesla Model X alternatives

Volvo has fully embraced the next generation of car technology. It's committed to producing no gas-only cars after 2018, its self-driving tech is some of the most advanced in any road-legal car, and it knows how to make a killer truck ad. But in addition to looking at the future, it's also making killer cars for right now.

The Volvo XC40 is the latest model to join the company's SUV range, and it's a looker. It takes the technology and architecture from its bigger siblings, the XC60 and XC90, and puts them in a smaller and cheaper package. The XC40 will start at $33,000 in the US, with options handily taking it over $40,000. That's going to have Tesla's new Model 3 -- and the SUV crossover it's expected to launch next -- sitting uncomfortable.

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