Verizon is reportedly set to begin testing a sponsored data program that would let companies pay Verizon to deliver online services without using up customers' data plans. The news comes from a Re/code interview with Verizon Executive VP Marni Walden. “The capabilities we’ve built allow us to break down any byte that is carried across our network and have all or a portion of that sponsored,” Walden told Re/code.
Verizon will start testing sponsored data "in the next few days" with a few partners and will make it widely available early next year, Re/code reported. “We’ll be out in a larger commercial way in the first quarter of 2016,” Walden said.
The sponsored data program would presumably target just the Verizon Wireless portion of the company's business. Verizon home Internet service has no strict data cap.