Enlarge (credit: Verizon)

Verizon Wireless lost 398,000 retail postpaid phone subscribers in the first six weeks of 2017. That's when the company launched unlimited smartphone data plans and immediately turned things around.

Verizon still ended up losing customers for the quarter ending March 31, the company said in earnings results released today. But a gain of 109,000 retail postpaid phone connections after the launch of unlimited data dropped the overall phone loss to 289,000.

"The launch of Verizon Unlimited positively changed the trajectory of customer additions in the quarter," the company said.

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