Video shot/edited by Jennifer Hahn. (video link)

Under Armour has been quietly building a connected fitness empire for a while. Over the past couple of years, the sports apparel company has purchased MyFitnessPal, Endomondo, and MapMyRun, and recently it launched a number devices at CES to accompany those integral software pieces. One of those things—the $150 Speedform Gemini 2 smart running shoes—are smart in the most subtle way. The shoes have sensors built into their soles, allowing them to track running stats including distance, calories, and pace.

Since Under Armour has been designing athleticwear for years, it's a strategic move to take one of its most beloved sneaker designers and incorporate connected components into it. While the shoes are more limited than other $150 fitness trackers, they make up for it by being especially convenient.

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