Since its inception, Twitter has been a very public forum. But now, Twitter wants to be a player in private messages.

On Tuesday, Twitter began rolling out a new Message button that you will see underneath each Tweet on your Timeline, right next to the Retweet and heart icons. Tapping on the Message button launches a Direct Message to share that Tweet privately with another Twitter user. The new feature will be available to both iOS and Android users by updating the Twitter app.

According to Twitter product manager Somas Thyagaraja, this new messaging button stemmed from user-feedback after the number of Twitter DMs grew by 60 percent in 2015. In just the latter half of last year, the number of DMs with Tweets shared privately grew even more, by 200 percent.

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