Tim Cook: iPhone XR and XS pricing is designed to ‘serve everyone’
Apple yesterday, as expected, released a trio of new iPhone models, a lineup which includes the 6.1-inch iPhone XR, the 5.8-inch iPhone Xs, and the massive iPhone Xs Max. As to how the devices are priced, the entry-level Xr is priced at $749, while the more premium Xs models are priced at $999 and $1099, respectively. Of course, the prices really get crazy if you're keen on maxing out your storage, with the 512GB model of the iPhone Xs Max boasting a jaw-dropping sticker price of $1,449.
While the entry-level price on the iPhone Xr is a tad higher than some analysts were anticipating, it's still low enough as to not price out current iPhone owners interested in upgrading. And while the Xs models are certainly expensive, the success of last year's iPhone X clearly demonstrates that many iPhone users are more than willing to pay a premium for Apple's more advanced technologies.
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Tim Cook: iPhone XR and XS pricing is designed to ‘serve everyone’ originally appeared on BGR.com on Thu, 13 Sep 2018 at 14:49:36 EDT. Please see our terms for use of feeds.