Late last year, Apple announced that it would delay the promised release of its HomePod smart speaker to early 2018. It was a disappointment for those customers hoping to score one for the holiday season, but in an interview with Dutch site Bright.nl, Apple senior vice president Phil Schiller said Apple needed "more time to make it right."
It's more important to be right than first
That's hardly a new sentiment for the company to espouse. Apple's reputation has long been to do things right instead of rushing them out the door just to compete. And when it comes to the HomePod, the competition already promises to be fierce: Amazon and Google are already entrenched, while everybody from Lenovo to Sonos has been jumping in with me-too offerings.