As most of you have probably heard, the high-end watch phone company Vertu recently went out of business. That's actually way too elegant of a statement — after being sold three times since initially being offloaded by Nokia, the brand's original owner, the company couldn't meet obligations. It stiffed workers on two months of pay and retirement accounts, and then held a liquidation auction where the Vertu sold off everything from office desks to printers.

For of a lot of phone enthusiasts, Vertu wasn't just a company that made products that couldn't compete on so-called speeds and feeds. Some go as far as to say Vertu peddled overpriced steaming piles of garbage. But, that is not the case at all. And I argue that Vertu's positioning in the market wasn't outlandish, it was necessary.

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