The Mac gaming console time has forgot
Apple in mid-1993 was reeling. Amidst declining Mac sales, Microsoft had gained a stranglehold over the PC industry. Worse, the previous year Apple had spent $600 million on research and development, on products such as laser printers, powered speakers, color monitors, and the Newton MessagePad system—the first device to be branded a “personal digital assistant,” or PDA. But little return had yet come from it—or indeed looked likely to come from it.
The Newton’s unreliable handwriting recognition was quickly becoming the butt of jokes. Adding to the turmoil, engineering and marketing teams were readying for a radical transition from the Motorola 68k (also known as the 680×0) family of microprocessors that had powered the Mac since 1984 to the PowerPC, a new, more powerful computer architecture that was jointly developed by Apple, Motorola, and IBM. Macs with 68k processors wouldn’t be able to run software built for PowerPC. Similarly, software built for 68k Macs would need to be updated to take advantage of the superior PowerPC.
It was in this environment that COO Michael Spindler—a German engineer and strategist who’d climbed through the ranks of Apple in Europe to the very top layer of executive management—was elevated to CEO. (The previous CEO, John Sculley, was asked to resign.) Spindler spearheaded a radical and cost-heavy reorganisation of the company, which harmed morale and increased the chaos, and he developed a reputation for having horrendous people skills. He’d hold meetings in which he’d ramble incoherently, scribble illegible notes on a whiteboard, then leave before anybody could ask a question, and his office was usually closed.