The Chromecast does 4K: Google announces the $69 Chromecast Ultra


SAN FRANCISCO—As part of an avalanche of Google products being released today, an upgraded Chromecast has just been unveiled. The Chromecast Ultra is a 4K version of the popular HDMI streaming stick.

While the existing $35 Chromecast 2 and Chromecast Audio aren't going anywhere, the new Chromecast Ultra will slot in at a higher $69 price point.

The Ultra keeps the same hockey puck Chromecast design that debuted last year, minus the "Chrome" logo that was embedded in the case. The "Chrome" branding is being downplayed in favor of a simple G logo.

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