As promised by Tim Cook, Apple new 4th generation Apple TV just went on sale on Apple’s online store. Coming in both 32 and 64 GB flavors, the new Apple TV starts at $149 for the lower storage tier, and caps off at $199 for the higher storage tier.
The new Apple TV 4, which comes bundled with Apple’s new Siri Remote, is the first Apple TV to be able to run full-fledged apps from the App Store thanks to its new operating system, tvOS. The ability to run apps and search with Siri are two of the big headlining features for the refresh. Users can also expect a modern looking UI with a familiar, yet refreshed, interface.