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Apple Honors World AIDS Day by Turning Logos on Retail Stores Bright Red

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For the fifth straight year, Apple is joining in recognizing World AIDS Day by turning the Apple logos on their retail stores around the world a bright red. The yearly event is to highlight the global fight to prevent AIDS and HIV, as well as promote education about the diseases.

MacRumors

As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of Apple.com today encourages visitors to shop the company’s (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.

Apple Honors World AIDS Day by Turning Logos on Retail Stores Bright Red

Among the Apple Stores participating in the event are the Bondi Junction location near Sydney, Australia, the Brussels, Belgium store, and Apple’s flagship Fifth Avenue store in New York City.

Apple launched a (PRODUCT)RED leather case for its iPhone 6s and iPhone 6s Plus device yesterday, just in time for today’s event. MacRumors reports the company has also teamed up with app developer Supercell to offer special in-game decorative items for purchase, with 100% of proceeds going towards the Global Fund to fight AIDS. From now until December 4 at 8:00AM, players can purchase a (Pile of Gems)RED pack in Clash of Clans, a (Pile of Diamonds)RED in Boom Beach, or a (Bag of Diamonds)RED in Hay Day to contribute to the global fight against AIDS.

Apple turns store logos red and promotes (RED) products for World AIDS Day

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Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well … 

In addition to the red iPhone 6s leather case noted yesterday, the project features a (RED) version of the Beats Solo2 headphones as its headline product. The technology section also includes (RED) models of the iPod shuffle, nano and touch, plus iPad Air Smart Cover and iPad Air 2 Smart Case.

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Apple’s website currently has (RED) as the first of five features in its homepage carousel, the others being its Christmas ad, gift-finder, iPad Pro and iPhone 6s.

website

If you’re confused by the various versions of (PRODUCT)RED and (RED) brandings, it’s all to do with a compromise reached with Steve Jobs …

RED App Store

It’s not just the Apple Store either. The iPhone and iPad App Store is also featuring a collection of Supercell games, namely Boom Beach, Clash of Clans, and Hay Day, with (RED) packs to raise money for the initiative.

Top photo: Chochise Taylor


Filed under: AAPL Company Tagged: AAPL, ProductRED, red, World Aids Day

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Add a World AIDS Day geofilter to a snapchat photo today to help (RED) raise $300M from Bill Gates

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Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (PRODUCT)RED. The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.

You can also raise $3 by sharing a themed video clip on Instagram.

If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.

Apple is also joining in, with an iPhone 6S leather case in (what else) red.

Via Engadget


Filed under: Apps Tagged: Bill Gates, ProductRED, Snapchat, World Aids Day

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What do you think? Discuss "Add a World AIDS Day geofilter to a snapchat photo today to help (RED) raise $300M from Bill Gates" with our community.

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