For the fifth straight year, Apple is joining in recognizing World AIDS Day by turning the Apple logos on their retail stores around the world a bright red. The yearly event is to highlight the global fight to prevent AIDS and HIV, as well as promote education about the diseases.
— SameSame.com.au (@samesame) December 1, 2015
As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of Apple.com today encourages visitors to shop the company’s (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.
Apple launched a (PRODUCT)RED leather case for its iPhone 6s and iPhone 6s Plus device yesterday, just in time for today’s event. MacRumors reports the company has also teamed up with app developer Supercell to offer special in-game decorative items for purchase, with 100% of proceeds going towards the Global Fund to fight AIDS. From now until December 4 at 8:00AM, players can purchase a (Pile of Gems)RED pack in Clash of Clans, a (Pile of Diamonds)RED in Boom Beach, or a (Bag of Diamonds)RED in Hay Day to contribute to the global fight against AIDS.