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Apple Stores go red for World AIDS Day as company donates record number to (RED) foundation

Like they have for the past several years, Apple is promoting World AIDS Day on December 1 in a variety of ways, including lighting up red logos in Apple Stores and highlighting special App Store promotions.... Read the rest of this post here

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Apple Supports World AIDS Day: Red Store Logos, Apple Pay Donations, and App Store Stories

Apple today announced that more than 400 of its retail stores around the world will turn their logos red over the next week in support of World AIDS Day.

For every purchase made with Apple Pay at an Apple retail store, on, or through the Apple Store app, Apple will also make a $1 donation to the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
"Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we're already seeing a significant impact in areas where help is needed most. We're committed to continuing the fight and empowering future generations through these vital efforts."
Additionally, on Worlds AID Day tomorrow, the App Store will feature stories dedicated to the cause, including a behind-the-scenes look at how developers are supporting the (RED) initiative, which seeks to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.

"Apple's commitment to the AIDS fight is unparalleled. It's not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it's their ability to bring heat, awareness, energy and eyeballs to keep this issue front and center," said Deb Dugan, CEO, (RED). "Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease."
Apple said it raised a record $30 million this year for the Global Fund, equating to 144 million days of medication that prevents the transmission of HIV from mothers to their unborn babies. (RED) has now raised over $500 million overall towards the fight against HIV/AIDS since its creation in 2006.

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Apple Honors World AIDS Day by Turning Logos on Retail Stores Bright Red


For the fifth straight year, Apple is joining in recognizing World AIDS Day by turning the Apple logos on their retail stores around the world a bright red. The yearly event is to highlight the global fight to prevent AIDS and HIV, as well as promote education about the diseases.


As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of today encourages visitors to shop the company’s (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.

Apple Honors World AIDS Day by Turning Logos on Retail Stores Bright Red

Among the Apple Stores participating in the event are the Bondi Junction location near Sydney, Australia, the Brussels, Belgium store, and Apple’s flagship Fifth Avenue store in New York City.

Apple launched a (PRODUCT)RED leather case for its iPhone 6s and iPhone 6s Plus device yesterday, just in time for today’s event. MacRumors reports the company has also teamed up with app developer Supercell to offer special in-game decorative items for purchase, with 100% of proceeds going towards the Global Fund to fight AIDS. From now until December 4 at 8:00AM, players can purchase a (Pile of Gems)RED pack in Clash of Clans, a (Pile of Diamonds)RED in Boom Beach, or a (Bag of Diamonds)RED in Hay Day to contribute to the global fight against AIDS.

Apple turns store logos red and promotes (RED) products for World AIDS Day


Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the website as well … 

In addition to the red iPhone 6s leather case noted yesterday, the project features a (RED) version of the Beats Solo2 headphones as its headline product. The technology section also includes (RED) models of the iPod shuffle, nano and touch, plus iPad Air Smart Cover and iPad Air 2 Smart Case.


Apple’s website currently has (RED) as the first of five features in its homepage carousel, the others being its Christmas ad, gift-finder, iPad Pro and iPhone 6s.


If you’re confused by the various versions of (PRODUCT)RED and (RED) brandings, it’s all to do with a compromise reached with Steve Jobs …

RED App Store

It’s not just the Apple Store either. The iPhone and iPad App Store is also featuring a collection of Supercell games, namely Boom Beach, Clash of Clans, and Hay Day, with (RED) packs to raise money for the initiative.

Top photo: Chochise Taylor

Filed under: AAPL Company Tagged: AAPL, ProductRED, red, World Aids Day

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Add a World AIDS Day geofilter to a snapchat photo today to help (RED) raise $300M from Bill Gates


Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (PRODUCT)RED. The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.

You can also raise $3 by sharing a themed video clip on Instagram.

If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.

Apple is also joining in, with an iPhone 6S leather case in (what else) red.

Via Engadget

Filed under: Apps Tagged: Bill Gates, ProductRED, Snapchat, World Aids Day

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