Blog Archives

Beats by Dr. Dre and NBA unveil global marketing and merchandising partnership

Apple’s Beats by Dr. Dre brand has become the official headphone, home speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball.

New Apple Watch ads challenge viewers to sit less, move more & get some exercise

Close-those-rings-and-live-a-healthier-day is a recurring theme in Apple Watch advertising and the latest promotional videos released yesterday are no exception.

Apple releases new World Cup-themed videos shot by iPhone users across the globe

Apple on Friday released several new World Cup-themed videos through its official YouTube channel. As part of its continuing “Shot on iPhone” advertising campaign, the latest footage showcases soccer-themed videos captured by iPhone owners from all over the world…. Read the…

NFL coming to CBS All Access this fall, including iPhone

CBS has extended its deal with the NFL to stream games on CBS All Access through 2022. First the first time, that includes streaming on smartphones.

Mario Tennis Aces review: Turning tennis into a fighting game

New power meter adds needed depth to accessible tennis action.