Lyft today revealed that a loyalty program for its customers, “Lyft Rewards,” will begin rolling out for select passengers in December, allowing these users to be rewarded for using the service.
The program will work by tracking each time you use Ly…
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Lyft announced the wide release of its All-Access Plan on Tuesday, giving frequent Lyft riders an opportunity to save money by spending more up front. First rolled out to a small subset of users earlier this year, the subscription service is now available across the country, and for $299, you get 30 rides up to $15 a piece and 5% off any additional rides. If any of your first 30 rides go over $15, you’ll have to pay the difference.
For now, the All-Access Plan only applies to single-passenger trips and shared rides — bikes and scooters are not included. Lyft also notes that rides don’t roll over to the following 30 day period. If you don’t use all of your rides in a month, any rides you didn’t use will be forfeited and you’ll start anew the next month.
“When you spend less time driving (and parking), you have more freedom — and more savings,” says Lyft on its blog. “Americans who use the All-Access Plan for all of their personal car needs can save up to 59%* per month compared to owning a car. This is the first step toward delivering on our goal of making car ownership optional.”
That last point is especially salient, as this service is probably only worthwhile if you plan on taking Lyft rides about as frequently as you would drive your car around wherever you live. $299 is way below the average that most Americans pay for their cars every month, so as long as you plan on taking advantage of the plan at least every other day of the month, you could end up saving a few hundred bucks while avoiding the hassle of car upkeep.
Lyft says the plan is valid for rides taken anywhere in the US where the company operates, and that everyone should have access to the plan before the end of the week. You can cancel anytime as well.
In March, Lyft began testing a monthly subscription plan for select high-frequency users, and today the company announced that a version of this plan will now be available to everyone in the United States by the end of the week. Called the “All-Access …
Earlier this year, Lyft rolled out a trial promotion in Chicago that offered residents $550 in travel credits in return for ditching their cars for a month. The trial must have gone well, because the company is now rolling out the same offer to over 35 cities, including New York, Miami, Los Angeles, Toronto, and Boston.
Lyft’s proposal looks enticing: you get $300 in Lyft Shared (the equivalent of Uber Pool) credit, a 1-month Zipcar membership with $100 of drive credit, and one month of unlimited public transit. That sounds like a lot of money (and is!), but as the company points out, it’s also cheaper than the cost of owning and running a car in many major cities.
“We are on the brink of a massive shift in personal transportation, moving away from ownership and into transportation as a service. Ditch Your Car is an extension of the mission we’ve been committed to for over a decade,” said Co-Founder and President, John Zimmer.
In order to take part, you have to sign up at Lyft’s Ditch The Car website here. Participants will be randomly selected, so sadly, there’s no guarantee you’ll be able to participate. The “challenge” — which involves giving up your car in return for the goodies — starts on October 8th and ends November 6th.
The promotion fits into Lyft’s more general mission, which has spread from car ridesharing to be more specifically about the future of urban transit. The company recently acquired bike-sharing company Motivate for $250 million, and its app now showcases public transit options as well as cars. Uber, on the other hand, thinks the future will involve a lot of very cheap Uber rides once it can build fully autonomous cars and cut the drivers out of the equation entirely.