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Jony Ive says the iPhone X design is only the beginning

iPhone X Design

For me, the iPhone X is gorgeous and hideous at the same time. I understand the necessity of the TrueDepth camera, as Face ID represents the future of user authentication. At the same time, I do not appreciate the notch or the way it’s implemented in iOS. Unlike previous iPhone design elements that would annoy users like the camera bump or the antenna lines, the notch is something you’ll always notice, even if you end up getting used to it.

Well guess what: Jony Ive, the man who’s probably ultimately responsible for the notch, said in an interview that the iPhone X design is only the beginning.

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Jony Ive reveals iPhone X took over two years to develop

Apple spent more than two years developing its upcoming iPhone X flagship, the company’s Chief Design Officer Jony Ive said in a brief interview with Japanese design magazine Casa Brutus published Tuesday.... Read the rest of this post here

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Jony Ive: Debut of iPhone X Technology on 10th Anniversary of iPhone is a Coincidence

Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive.

The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday.

Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken.

But the company isn't resting on its laurels – Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display.

Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface.

Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history.

Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, November 3.

(Via AppleInsider. Source: Mac Otakara.)

Related Roundup: iPhone X

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Jony Ive Talks Design, Steve Jobs, Future Tech and More on Stage at TechFest 2017

Apple design chief Jony Ive spoke this afternoon at TechFest 2017, an event held in New York City. Ive sat down for an interview with The New Yorker editor David Remnick to answer some questions about his design philosophies, his time at Apple, and what it was like working with Steve Jobs, who served as a "wonderful teacher" for Ive.

Ive's TechFest talk wasn't streamed live, but Business Insider was on hand at the interview and shared a live blog with some of Ive's responses and discussion points, and The New Yorker also shared several quotes on its Twitter account.

Image via The New Yorker

Perhaps the most interesting part of the conversation centered on upcoming technology Apple is exploring. Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea." In response to a question about whether he was still hungry for new designs and new products, Ive answered "Absolutely."

He went on to say that there are "many opportunities" around displays, and as silicon becomes smaller and more efficient, "the opportunities are extraordinary." Ive also says he's excited about AI and the kind of "good tools" it can lead to.
"The phone we just announced a few weeks ago. That technology is something we'd been working on for five years. We had prototypes. This is an interesting one, theres's a tendency, and I understand it, with the benefit of hindsight, it all seems inevitable."

"For 99 percent of the time, it didn't work for us. For 99% of the development cycle all we had were things that failed."
Developing new products, says Ive, requires a mix of curiosity and focus, to ask the right questions while staying focused on getting a product into development. "There are 55 reasons it hasn't been done before," he said. "So you have to be so focused, determined." Ive says maintaining that level of focus is "exhausting."

Ive touched on his relationship with Steve and the ideals that Jobs instilled in the company. Money was never the focus for Steve Jobs, even when he returned to the company and started making major cuts to the product lineup at the time. "The focus was 'the products aren't every good, are they. Let's focus on making some good products,'" said Ive.

Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive.

Apple executives have said several times that Apple's products are designed for people and not for profit, a sentiment that Ive echoed in his interview. "Most things are built in an opportunistic way, to a cost, or to a schedule, they're not built to people," he said.

On the topic of design overall, Ive says that he remembers the process most fondly, not the product. He says he's been fortunate to work with extraordinary people. "If I get to sit down for 2 hours with one of the world's best silicon chip designers, I could not be happier," said Ive.

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Apple Design Chief Jony Ive to Speak at TechFest 2017 in October

Apple design chief Jony Ive is one of the planned speakers at TechFest 2017, hosted by The New Yorker. Set to take place on October 6 from 8:45 a.m. to 6:30 p.m, the event will be held in New York City.

Ive will talk about "designing the future," according to The New Yorker. No additional information has been provided on what topics Ive will cover, but with the launch of the iPhone X approaching, it could come up during the discussion.

Other speakers at TechFest include Hyperloop One co-founder Josh Giegel, author Van Jones, Human Rights Foundation chairman Garry Kasparov, Snap chairman Michael Lynton, and M.I.T. computer science and AI lab director Daniela Rus, among others.

Tickets for The New Yorker's TechFest are priced at $1,500.

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