Johny Srouji, Senior Vice President of Hardware Technologies at Apple, recently talked about Israel’s contributions to Apple products, Face ID security, augmented reality, and more in a wide-ranging interview with Calcalist.
For context, Srouji le…
Johny Srouji, Senior Vice President of Hardware Technologies at Apple, will speak at Carnegie Mellon University in Pittsburgh next week.
The university’s School of Computer Science today announced that Srouji will attend a distinguished industry lecture on Monday, September 18 at the Rashid Auditorium, where he will speak at 5:00 p.m. local time.
Johny Srouji, Apple’s SVP for hardware tech, will speak Monday at 5 pm in Rashid Aud. https://t.co/OdeGvTv0CC Any questions?
— CMU Computer Science (@SCSatCMU) September 15, 2017
Carnegie Mellon didn’t reveal what Srouji will be talking about, but at Apple, he leads the team responsible for custom silicon and hardware technologies like batteries, storage controllers, and application processors, including its new A11 Bionic chip in the iPhone 8, iPhone 8 Plus, and iPhone X.
An excerpt from his executive profile on Apple’s website:
Johny has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line.
Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip. Prior to Apple, Johny held senior positions at Intel and IBM in the area of processor development and design. He earned both a bachelor’s and master’s degree in Computer Science from Technion, Israel’s Institute of Technology.
In a recent interview with Mashable, Srouji revealed that Apple began exploring and developing the core technologies in the A11 chip three years ago, when the iPhone 6 and iPhone 6 Plus launched with A8 chips.
The A11 Bionic is a six-core chip with two performance cores that are 25 percent faster, and four high-efficiency cores that are 70 percent faster, than the A10 chip in iPhone 7 models. Geekbench scores suggest the A11 Bionic is even on par with the performance of Apple’s latest 13-inch MacBook Pro models.
(Thanks, Benedict Evans!)
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Shortly after Apple’s iPhone X event this week, the company’s silicon chief Johny Srouji and marketing chief Phil Schiller sat down for an interview about its new A11 Bionic chip with Mashable‘s editor-at-large Lance Ulanoff.
One interesting tidbit mentioned was that Apple began exploring and developing the core technologies in the A11 chip at least three years ago, when the iPhone 6 and iPhone 6 Plus launched with A8 chips.
Srouji told me that when Apple architects silicon, they start by looking three years out, which means the A11 Bionic was under development when Apple was shipping the iPhone 6 and its A8 chip. Back then we weren’t even talking about AI and machine learning at a mobile level and, yet, Srouji said, “The neural engine embed, it’s a bet we made three years ahead.”
Apple’s three-year roadmap can change if new features are planned, like the Super Retina HD Display in iPhone X.
“The process is flexible to changes,” said Srouji, who’s been with Apple since the first iPhone. If a team comes in with a request that wasn’t part of the original plan, “We need to make that happen. We don’t say, ‘No, let me get back to my road map and, five years later, I’ll give you something.”
Apple senior executives Phil Schiller, left, and Johny Srouji
In fact, Schiller praised Srouji’s team for its ability to “move heaven and earth” when the roadmap suddenly changes.
“There have been some critical things in the past few years, where we’ve asked Johny’s team to do something on a different schedule, on a different plan than they had in place for years, and they moved heaven and earth and done it, and it’s remarkable to see.”
A11 Bionic six-core chip has two performance cores that are 25 percent faster, and four high-efficiency cores that are 70 percent faster, than the A10 chip in iPhone 7 and iPhone 7 Plus. Early benchmarks suggest the A11 Bionic is even on par with the performance of Apple’s latest 13-inch MacBook Pro models.
The A11 chip is more efficient at multi-threaded tasks thanks to a second-generation performance controller that is able to access all six of the cores simultaneously if a particular task demands it.
Gaming might use more cores, said Srouji, but something as simple as predictive texting, where the system suggests the next word to type, can tap into the high-performance CPUs, as well.
The A11 chip also has an Apple-designed neural engine that handles facial recognition for Face ID and Animoji, and other machine learning algorithms. The dual-core engine recognizes people, places, and objects, and processes machine learning tasks at up to 600 billion operations per second, according to Apple.
“When you look at applications and software, there are certain algorithms that are better off using a functional programming model,” said Srouji.
This includes the iPhone X’s new face tracking and Face ID as well as the augmented-reality-related object detection. All of them use neural networks, machine learning or deep learning (which is part of machine learning). This kind of neural processing could run on a CPU or, preferably, a GPU. “But for these neural networking kinds of programming models, implementing custom silicon that’s targeted for that application, that will perform the exact same tasks, is much more energy efficient than a graphics engine,” said Srouji.
Apple’s new iPhone 8, iPhone 8 Plus, and iPhone X are all equipped with an A11 chip.
In related news, Carnegie Mellon University’s School of Computer Science has announced that Srouji will take part in a distinguished industry lecture on Monday, September 18 from 5:00 p.m. to 6:30 p.m. local time.
Full Interview: The Inside Story of the iPhone X ‘Brain,’ the A11 Bionic Chip
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Bloomberg Businessweek has published an in-depth profile of Apple senior vice president Johny Srouji that reveals how the iPad Pro was originally planned for a spring 2015 launch with the same A8X chip powering the iPad Air 2. The 12.9-inch tablet was running behind schedule, however, and Apple ultimately decided to delay announcing the device until late 2015 at its annual iPhone event.
Apple realized the 12.9-inch tablet would seem lacking alongside the A9-based iPhone 6s, so Srouji and his team were challenged to fast-track development of the A9X chip by half a year. The chip was ultimately finished on time, and Srouji was rewarded with a promotion to Apple’s executive team as Senior Vice President of Hardware Technologies and 90,000 RSUs in December.
Apple-designed chipsets allow the company to deeply integrate hardware and software on iPhones and iPads, but Srouji admitted that silicon development is not easy.
If there’s a bug in software, you simply release a corrected version. It’s different with hardware. “You get one transistor wrong, it’s done, game over,” Srouji says. “Each one of those transistors has to work. Silicon is very unforgiving.” Among computer and smartphone makers, industry practice is to leave the processors to specialists such as Intel, Qualcomm, or Samsung, which sink billions into getting the chips right and making them inexpensively.
Apple did not always develop its own chips, as the profile explains. The original iPhone, for example, used components from different vendors, including a Samsung chip used in DVD players.
“Steve came to the conclusion that the only way for Apple to really differentiate and deliver something truly unique and truly great, you have to own your own silicon,” Srouji says. “You have to control and own it.”
The feature-length interview provides detailed background on Srouji, from his beginnings in Israel to his current years at Apple. It also corroborates rumors that Apple will launch a new A9-based 4-inch iPhone and A9X-based iPad Air 3 at its March 15 event.
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A Bloomberg profile of Apple’s ‘chief chipmaker’ – SVP of hardware technologies Johny Srouji – talks about how the iPad Pro was launched behind schedule, and almost ended up being less powerful than the iPhone 6s. The original plan was to introduce the iPad Pro with Apple’s tablet chip, the A8X, the same processor that powered the iPad […]