Releasing new smartphones that have exactly the same design as the previous generation may work for Apple, but it’s a trick that’s harder to pull off in the Android ecosystem, even if you’re Samsung. The Galaxy S9 is almost identical to the Galaxy S8, although the 2018 phone is better in every way in terms of performance. But Galaxy S9 sales have not been spectacular, hurting Samsung’s overall bottom line. Come next year, the Galaxy S10 will thankfully have a new design according to Samsung Mobile’s chief DJ Koh.
Talking to Chinese media, Koh said last week the Galaxy S10 would feature a “very significant” change in appearance, without elaborating on his comments. The news comes from the well-known Samsung insider Ice Universe who posted Koh’s remark on Weibo.
He followed up on Twitter, revealing that he handed Koh a 30-page report about Samsung’s future products and strategies:
Koh apparently liked the report, which included plenty of suggestions about design.
While the report can’t be made public, the phone will “definitely” not use the notch according to Ice Universe:
It’s unclear whether Koh said anything in that regard. But Samsung, of all the Android vendors out there, would catch the most flack for copying the iPhone X, even though everyone else in the business has already done it.
Ice Universe did add that the Galaxy S10 will feature a beautiful color scheme, which will look better than the gradient colors Huawei used for the P20 Pro line.
Other Galaxy S10 rumors have said the phone will have a fingerprint sensor embedded in the display, as well as up to five cameras on the Plus phone, including two selfie cams and a triple-lens camera on the back. These would represent notable design changes compared to the Galaxy S9, but they don’t exactly qualify as “very significant.” Samsung could still recycle the existing Infinity Display design for the Galaxy S10 series while making the changes mentioned above.
The phone is expected to drop at some point in early 2019, maybe as soon as January at next year’s CES show in Las Vegas.
Samsung’s year hasn’t gone according to plan. Disappointing preorder numbers turned into disappointing sales for the Galaxy S9, as the company’s latest (normal-sized) flagship broke an undesirable record or two by failing to attract an audience. Although the Galaxy Note 9 won’t actually start shipping until later this week, early reports suggest that, at the very least, the Note 9 is off to a better start than its smaller, more affordable cousin.
“The number of preorders for the Galaxy Note 9 is roughly 30 to 50 percent higher than the Galaxy S9,” a local mobile carrier source in Korea told The Korea Herald on Monday. Those figures are still just 80% of where the Galaxy Note 8 stood at the same point last year, but it’s still a marked improvement over the Galaxy S9.
It’s also worth noting that the Note 8 was technically the first Samsung phablet in two years, as the Note 7 ended up being recalled after the battery-exploding saga of 2016. While some customers may have ditched the brand following the incident, any pent-up demand for the Note line was most likely satisfied with the launch of the Note 8 last August. Whatever Samsung’s projections were for the Note 9, this has to be considered a win.
Preorders are one thing, but Samsung has to hope that the Note 9 has a longer tail than the S9. All in all, sales for the S9 didn’t look too dire until the second quarter, which is when it became clear that all but the most faithful of Samsung fans were skipping the new phone. And while the Galaxy Note 9 is basically a Note 8 with a few new features (as we pointed out in our review), Samsung seems to be doing a better job highlighting those new features this time around. Whether or not that will translate into sales remains to be seen.
“Does the X have a full-screen design without that notch?,” Samsung asks rhetorically in a new Galaxy ad.
Samsung Shares Three New Ads Making Fun of the iPhone X’s Notch, Lack of SD Card Slot and No Split Screen Multitasking
Samsung this morning shared three new ads in its “Ingenius” series that’s designed to make fun of the Apple Genius Bar while highlighting features that Samsung believes will lure people to its Galaxy S9 devices instead of one of Apple’s iPhones.
Samsung will unveil its next-generation flagship smartphone, the Galaxy Note 9, during a press conference on August 9th in New York City. The reveal in early August will be well ahead of schedule when compared to Samsung’s Galaxy Note series phone unveilings in previous years, and the Note 9 is expected to be released much earlier than its predecessors as well.
Some reports had suggested that Samsung’s motivation in pushing up the schedule was an effort to give the phone more time on store shelves before Apple’s upcoming new iPhone lineup is announced in early September. Others have said Samsung is adjusting its release schedule for Galaxy Note and Galaxy S smartphones like the Galaxy S10 in order to make room for a new third flagship phone series, the foldable Galaxy X. According to a new report published on Wednesday morning, however, neither of those theories are accurate. Instead, the Galaxy Note 9 will reportedly launch earlier than expected because sales of the Galaxy S9 and Galaxy S9+ have been so bad that Samsung’s mobile division needs a boost as soon as possible.
Digitimes on Wednesday morning published a new report in which it claims to explain why Samsung was “forced to accelerate” its rollout schedule for the new Galaxy Note 9 flagship phone. Citing inside information from Taiwan-based sources in Samsung’s supply chain, the report claims that the Galaxy Note 9 will launch early in order to “rekindle its smartphone momentum as sales of its latest flagship models Galaxy S9 and S9+ have been lower than expected.”
There is precious little questions that Samsung’s Galaxy S9 and Galaxy S9+ are two of the best Android smartphones in the world right now. The problem is that they look almost exactly like last year’s Galaxy S8 and Galaxy S8+, and they don’t offer anything at all in the way of exciting new features. Instead, they offer more power, faster speeds, and a better camera, all wrapped in the same housing as last year’s Galaxy S flagship. As a result, smartphone shoppers have been reluctant to upgrade and signs of poor consumer response have been present since the phones were first released. In fact, both the Galaxy S9 and the S9+ received unprecedented price cuts at three major carriers within one month of their release.
Perhaps the most troubling part of the Digitimes report is a reiteration of a report from China Times earlier this month. The newspaper, which has reliable inside sources that have provided accurate information many times in the past, said that Samsung’s Galaxy S9 and Galaxy S9+ are on track to sell fewer than 30 million units in 2018. If that indeed ends up being the case, the Galaxy S9 series will end up being Samsung’s worst-selling Galaxy S phone series since 2012.