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Angela Ahrendts: We will not upsell customers to the most expensive iPhone X

Angela Ahrendts, the head of Apple’s retail business, said Friday in an interview with CNBC that they won’t attempt to upsell customers to the pricier iPhone X model, which launches in two weeks.... Read the rest of this post here


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Angela Ahrendts Says Apple Won’t Try to Upsell Customers to iPhone X

Apple Store employees won't try to upsell customers to the iPhone X, according to Apple's retail chief Angela Ahrendts.


Ahrendts, who is in Chicago today for the grand opening of Apple's new Michigan Avenue store, told CNBC that Apple recognizes each customer has different needs that may not require purchasing the most expensive iPhone model.
"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"
iPhone X starts at $999 in the United States with 64GB of storage, while a 256GB model is available for $1,149. By comparison, the iPhone 8 and iPhone 8 Plus start at $699 and $799 respectively.

Ming-Chi Kuo, a reputable Apple analyst at KGI Securities, recently said only 2-3 million iPhone X units will be available to purchase when the device launches. Pre-orders begin October 27 at 12:01 a.m. Pacific Time.

Related: iPhone X vs. iPhone 8 vs. iPhone 8 Plus

Related Roundup: iPhone X

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Apple Shares Behind-the-Scenes Look at Pre-Order ‘War Room’ for iPhone 8 and Other New Products

BuzzFeed News has put together a video of how Apple prepares for an iPhone launch day around the world.


When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called "war room" to ensure the process went smoothly.


For around three hours, these engineers sat in front of at least 10 TVs forming a larger display, which appears to show the system status of pre-orders in launch countries. One engineer had a map of the world open on his iMac.


"Over half of the orders that night will come in through the Apple Store app," said Apple's retail chief Angela Ahrendts. "We turn the whole world on at once. I think you saw the map with everything lighting up all over the world."

BuzzFeed reporter Nicole Nguyen then visited UPS's Worldport shipping facility in Louisville, Kentucky, a major hub for Apple products.

Nguyen said the volume of Apple products is so large that UPS has to set aside time to sort just those deliveries. Apple's launch day haul took up an entire large room, and the products later traveled along miles of conveyor belts.


UPS delivers some of the orders to Apple retail stores, while others arrive directly at customers' doorsteps.

Apple retail stores usually attract long queues of customers on launch days, but the crowds have been smaller for today's iPhone 8 and iPhone 8 Plus launch. Many customers are likely waiting for the iPhone X, which launches November 3.


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Angela Ahrendts Climbs to Thirteenth Spot in Fortune’s ‘Most Powerful Women’ List for 2017

Apple's senior vice president of retail stores, Angela Ahrendts, has climbed to grab the 13th spot on Fortune's "Most Powerful Women" list for 2017. In 2015 Ahrendts took the 16th spot, and in 2016 she rose to the 14th spot.

The top 5 women on the list this year are Sheryl Sandberg (Facebook COO, #5), Abigail Johnson (Fidelity Investments CEO, #4), Marillyn Hewson (Lockheed Martin President and CEO, #3), Indra Nooyi (PepsiCo CEO, #2), and Mary Barra (General Motors CEO, #1).


Fortune's list includes a brief summary of Ahrendts' latest accomplishments at Apple:
Since being persuaded by Tim Cook to join Apple in 2014 (she previously led British fashion brand Burberry), Ahrendts has been heads down on the tech behemoth’s largest store redesign in 15 years. In May the company launched its long-awaited “Today at Apple” initiative, which seeks to supplement public education through free courses on everything from coding to music production to photography. Apple’s highest-ranking woman, she oversees 60,000 retail employees and is responsible for the in-store experiences of a more than a million daily customers. Research firm eMarketer estimates that the combined revenue from in-store and online sales is nearly $50 billion. Ahrendts was the second executive after Cook—and the only woman—to take the stage at September’s keynote, where she spoke at length about Apple’s “town squares”—the new moniker for its retail stores.
Ahrendts joined Apple from Burberry in the spring of 2014, when she said she'd bring a personal touch to Apple's retail management. Three years later she has spearheaded the launch of Apple's next-generation retail store design and "Today at Apple" classes worldwide.

Last week, Ahrendts also appeared on stage during Apple's iPhone X keynote event, where she went into detail about new and upcoming Apple Town Square locations in Chicago, Paris, and Milan.

For more information on Fortune's ranking, the site has published a few articles today: explaining the list's continued importance, highlighting the newcomers, and pointing out those who have dropped off the list this year.


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Apple retail chief Angela Ahrendts on hand for Singapore store opening

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As scheduled, Apple officially opened the doors to its first retail outlet in Singapore on Saturday local time, and SVP of Retail Angela Ahrendts was there to take in the festivities.

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