T-Mobile’s parent company just out-Uncarriered the Uncarrier by letting users nix bloatware
In just a few short years, T-Mobile has gone from being almost completely irrelevant to being almost solely responsible for shaping the direction of the wireless industry in the United States. Headed by its outspoken CEO John Legere, the "Uncarrier" managed to create the perfect cocktail to make waves in the industry. T-Mobile did its homework and found key pain points for wireless customers. Then it found clever ways to eliminate those pain points, typically by repackaging or restructuring certain offerings in such a way that they become more appealing to customers while still earning the carrier a healthy profit.
T-Mobile continues to set the tone in the US wireless market, and other carriers continue to follow the Uncarrier's lead. With that in mind, we can only hope that T-Mobile takes note of the latest move made by its parent company, European carrier Deutsche Telekom, and brings its latest initiative stateside.
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T-Mobile’s parent company just out-Uncarriered the Uncarrier by letting users nix bloatware originally appeared on BGR.com on Tue, 20 Mar 2018 at 14:11:24 EDT. Please see our terms for use of feeds.