Survey: iPhone loyalty among US teens is strong and keeps getting stronger

Teen iPhone ownership survey

If you ask a typical American teen what kind of handset they're most likely to buy next, it's pretty much no contest whatsoever. The vast majority, according to Piper Jaffray’s semi-annual Taking Stock With Teens survey, are planning to buy an iPhone. Which for many of them will be an iPhone "again," since that's also the brand most of them already have - and have been sticking with. Android phones? Only around 10 percent of American teens said they're planning to spring for one of those.

Among the other interesting takeaways from the teen-focused survey: Of around 8,500 respondents, 82 percent said they own an iPhone. That's the highest percentage the survey has ever recorded. Also, according to Piper Jaffray analyst Michael Olson, the iPhone has room to become even more coveted by teens. The survey shows that 86 percent of US teens anticipate their next phone being one of Apple's. That's also the highest percentage recorded by the survey, up from 84 percent in the spring of this year.

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Survey: iPhone loyalty among US teens is strong and keeps getting stronger originally appeared on on Mon, 22 Oct 2018 at 17:02:42 EDT. Please see our terms for use of feeds.

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