StubHub is making available what it claims is the first ticketing app for the fourth-generation Apple TV. The tvOS app offers users the ability to browse, search and purchase tickets for sporting events, concerts, and more, all while sitting on your couch. StubHub is owned by eBay, and is a popular online spot for buying and selling tickets for various events.
The app takes advantage of the large screen HDTV displays that most users have connected to their Apple TV, offering a “energetic, highly visual design aesthetic within StubHub’s new, dynamic brand look and feel.”
In creating this design aesthetic, StubHub’s designers and engineers had to consider new use cases for Apple TV and design for the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house. The design was tested and iterated through several rounds of user feedback, in which StubHub designers added the side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.
“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”