Despite a strong weekend opening, the Sorkin/Boyle movie Steve Jobs appears to have bombed in its nationwide rollout, grossing just $7.3M against earlier estimates of $19M. That gives it a total take so far of around $10M, which Variety says leaves it unlikely to turn a profit.
The picture cost $30 million to make and at least as much to market. That means that “Steve Jobs” needs to do at least $120 million in order to break even. Given that the film is dialogue-driven and lacks a major star, its foreign prospects seem bleak.
The piece notes that the earlier success of Sorkin’s The Social Network may have created false hopes …
“The Social Network” benefited from arriving just as Facebook was becoming ubiquitous. In 2010, it opened as everyone was discovering the thrill of over-sharing vacation pictures and political screeds. Even as it hit the zeitgeist, Facebook founder Mark Zuckerberg remained largely unknown to the general public. The story of the social media platform’s litigious origins had the shock of new.
With Steve Jobs, there have been endless profiles, the Walter Isaacson biography and the earlier Kutcher biopic. The latest movie also opened at a time when there were a lot of great movies competing for audiences. Its one hope now, suggests one analyst, is to remain in theaters until Oscar and Golden Globes nominations are announced, where it is expected to do well.
Universal says that it intends to continue to work hard to promote the movie.
“We are going to continue to support the film in the markets where it is showing strength and we’re going to continue to do it aggressively and proactively,” said Nick Carpou, Universal’s domestic distribution chief.