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It was the first full weekend in wide release for the Aaron Sorkin-penned Steve Jobs film, and the box office results were more akin to a Pippin instead of an iPhone. Box office estimates indicate the film took in around $7.3 million from just under 2,500 theaters, good for a mere seventh place. (Via  The Hollywood Reporter)

'Steve Jobs' Biopic Disappoints at Box Office in First Full Weekend of Reelase

Those backing Steve Jobs had wanted to land somewhere in the teens, but are counting on a long run throughout awards season (an A- CinemaScore should help word of mouth). Jobs is over-indexing in upscale theaters in major cities, including the Bay Area — home of Apple — but falling flat in Middle America. Two weekends ago, the $30 million movie scored the top location average of the year to date when opening in New York and Los Angeles. Through Sunday, its domestic total is $10 million.

The Danny Boyle-directed film, with starred Michael Fassbender in the lead role, and also starred Kate Winslet, Seth Rogen and Jeff Daniels. Production costs for the film were $30 million.

While the film has generally receive favorable reviews form critics, friends and co-workers of Jobs have taken issue with the way the film portrays Jobs, as well as the artistic license taken with many of the events shown in the film.