Stephen Colbert perfectly skewers NASA’s new plan to embrace advertising
NASA has a pretty big problem on its hands. The group wants to do amazing new things, like travel to Mars, but those things cost money. Money has been hard to come by for the group in recent years, and there's a very clear gap between NASA's budget and the amount of money required to meet its ambitious goals. So, NASA's new boss has proposed a solution: advertising.
NASA chief Jim Bridenstine has said a number of times that one way to raise money would be to sell the naming rights to various missions, and even allowing astronauts to offer endorsements for products. It's not the craziest idea, but it would certainly be a dramatic shift for an organization that has always been solely about science with virtually zero commercialization.
Leave it to Stephen Colbert to totally lampoon the plan with a goofy video showing just how absurd things could get.
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Stephen Colbert perfectly skewers NASA’s new plan to embrace advertising originally appeared on BGR.com on Wed, 12 Sep 2018 at 23:34:57 EDT. Please see our terms for use of feeds.