SpaceX’s worldwide satellite broadband network may have a name: Starlink
SpaceX has filed trademark applications for the word "Starlink" to describe its planned satellite broadband network.
SpaceX filed applications with the US Patent and Trademark Office (USPTO) on August 21 to have Starlink trademarked for "wireless broadband communication services," "high-speed wireless Internet access," and other services related to its upcoming satellite network.
The trademark applications were surfaced by a user on Reddit and then made the rounds in news articles. SpaceX is also seeking an additional trademark on "SpaceX" specifically for the satellite network, in addition to the SpaceX trademarks it already owns for aerospace launch vehicles, rockets, and services for launching payloads into space.