Apple vs Samsung sales 2017

For the last decade, Apple has dominated Samsung in the high-end smartphone business. There's been fierce competition: some years, Samsung's devices are prettier or cheaper, and Samsung has always out-sold Apple in the mid-range market. But where companies actually care about results -- the underlying profit -- Apple's been the winner, and it's not even close.

If Samsung actually wants to challenge Apple for the luxury phone market, it needs to unseat its brand long-term. That's obviously easier said than done, and a new report from investment firm Piper Jaffray shows that Samsung is facing a strongly uphill battle.

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