Roku, best known for making the most popular media streaming devices in the US, announced plans on Wednesday to expand its licensing program to include soundbars and smart speakers, as well as surround sound and multi-room audio systems. Any device that falls under this Roku Connect program will be able to connect wirelessly and can be controlled by voice commands. TCL will reveal the first such device at CES on January 8th.
In addition to expanding its reach to smart speakers and audio devices, Roku is also in the process of developing its own voice assistant. Dubbed "Roku Entertainment Assistant," the software will be optimized for home entertainment (unlike most other virtual assistants, which typically have a much broader series of use cases).
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