During WWDC earlier this month, there was one app that was conspicuously missing from the iOS 12 demo: Maps. It turns out, Apple actually has a lot to say about Maps, it just isn’t the stuff of ooh-and-aah demos. Instead of adding AR directions or AI-powered restaurant recommendations, Apple is tackling the biggest problem with Maps: the maps.
A new report by TechCrunch’s Matthew Panzarino outlines Apple’s major undertaking to replace the array of third-party navigation data in Maps with first-party data collected by cars and users. This isn’t speculation—Panzarino got to ride in one of Apple’s mapping cars and spoke to senior Vice President Eddie Cue at length about the new project, which is years in the making.