Report: Nintendo to start offering in-game power-ups via cereal boxes

Enlarge / Delicious power-ups for your mouth AND your game. (credit: Cerealously / Kellogg's)

We very rarely cover news in the exciting world of cereal marketing here at Ars Technica, so we were unaware until recently that cereal news and review blogs like Cerealously even existed. That said, we were intrigued to find the blog reporting a credible rumor that Kellogg's is planning to launch a Super Mario-themed cereal—simply called "Super Mario Cereal"—in the near future.

The apparent existence of the mixed berry cereal with power-up shaped marshmallows isn't that noteworthy on its own (unless you're a super-fan that's been waiting for a follow-up to the '80s Nintendo Cereal System). No, what caught our interest is the reported on-the-box promise that "this box is a special Amiibo—Try it with Super Mario Odyssey."

A follow-up communication from Kellogg's reprinted by Cerealously clarifies that "a limited number of packages will have an Amiibo powerup sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console." That's an interesting extension of Nintendo's existing Amiibo cards line, a less-popular but equally NFC-equipped and functional (for gameplay purposes) version of the Amiibo figurines.

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