Apple may be lagging behind when it comes to augmented reality now—but once the company catches up, AR will be a prominent feature across all of Apple’s products.
Apple’s first foray into augmented reality will launch in the next year or two, according to KGI analyst Ming-Chi Kuo. Apple’s AR technology will most likely be integrated into a next-generation iPhone, as we’ve already seen with iOS apps like Snapchat and Pokémon Go. It’s also possible that Apple plans to use the iPhone to power an all-new augmented reality headset.
In a note obtained by AppleInsider, Kuo writes to investors that it makes sense for Apple to embrace AR, given Cupertino’s success with popularizing innovative user-interfaces. Kuo notes that Apple has fallen behind Google, Microsoft, and Facebook in the AR department because the technology is still premature, requiring bulky setups and a lot of computational power.