Report: Apple making fewer iPhone Xs due to weak demand

Enlarge / The iPhone X's front-facing camera and TrueDepth sensor, used for Face ID. (credit: Samuel Axon)

Apple's $1,000 iPhone X has apparently proven to be a hard sell for many. According to a report by The Wall Street Journal, Apple will cut its planned production of its flagship iPhone through March by half, from the 40 million handsets originally planned to 20 million, due to "weaker-than-expected" demand.

In addition to cutting the number of handsets made, Apple also reportedly cut orders for components needed to make the iPhone X by 60 percent. Ars has reached out to Apple for further comment and will update if we hear back.

While Apple did not provide an official statement to The Wall Street Journal, a person familiar with the matter claims these types of cuts come when "things aren't selling well." We're only a few days away from Apple releasing its Q4 2017 earnings report on Thursday, which will likely reveal more information about iPhone sales through the end of last year. However, those sales will include numbers for iPhone 6, 7, and 8 models in addition to iPhone X sales numbers.

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