Apple is said to be planning not one, not two, but three new iPhones for release this fall, if "people familiar with the matter" speaking to Bloomberg are to be believed.
Two of those models will use the same 4.7-inch and 5.5-inch IPS screens that we're already used to, though Bloomberg doesn't say whether the designs will look much different from the current iPhone 7 and 7 Plus. But this year Apple is also said to be preparing a third higher-end model with a dramatically different approach, a slim-bezeled design with curved glass and an OLED screen that takes up most of the front of the device. If true, it's something that doesn't sound all that different from what Samsung is doing with the Galaxy S8.
According to the report, all three phones would be revealed at the same time, but the redesigned model wouldn't actually ship until later.