Release the hounds: When a press release fits your notions

If you’re someone who does the writing of the things, you will eventually get a on a PR mailing list or two. Or, well, more like 800. It’s closer to 800. Congratulations, you will never be alone. On the downside, your inbox will be buried with product announcements about which you could not care less. They all start something like this:

Hey, [MAIL MERGE FIELD #FIRSTNAME], hope you’re having the best day ever! I just wanted to see if you were interested in writing about the hottest new product to come out of the burgeoning field of hamster-related technologies. Starting with nothing but a loan of $1.5 million from their parents (and several subsequent runs of seed capital from angel investors) and working from a garage in Brentwood, these three techbros have created what Hamstertech Weekly called “Echo Show for hamsters”…

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