Porsche picks Turo for official peer-to-peer car sharing partner pilot

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Enlarge / Andre Haddad is Turo's CEO, and his 2006 Carrera S was the first Porsche listed on the platform, back in 2012. Six years later and it's still in service, including a booking this weekend. (credit: Turo)

The experience of renting a Porsche through the peer-to-peer car sharing platform Turo is about to get an upgrade. On Tuesday, Porsche and Turo announced a new pilot program, one of a number being tried by the German OEM as it—along with the rest of the auto industry—wraps its head around the ever-changing mobility landscape.

Porsche is popular on Turo; the marque is the fourth-most commonly searched on the platform. And Porsche is popular at Turo; CEO Andre Haddad describes himself as a lifelong enthusiast.

It's a trait common to most of the Porsche-owning Turo "hosts" (the people who lend their cars), a group which counts Haddad as its first member; in 2012 his own Porsche—a 2006 Carrera S—was the first one available through Turo. (Turo says that there are 4,717 Porsches listed in total.) Six years later and his car is still in service, including a booking this coming weekend, Haddad told me.

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