Opinion: Unpacking Apple, Beats Music and a possible Tidal acquisition

Yesterday the WSJ reported that sources indicate Apple is in ongoing exploratory talks to buy Jay Z’s Tidal music subscription business while carefully noting sources say talks may not lead to a deal. While Apple reportedly talking to Jay Z’s Tidal does not equal Apple actually buying Tidal (yet), the idea of Apple buying Tidal anytime soon and within two years of spending $3 billion on Beats in part to build its Apple Music streaming service comes as a surprise to many — not unlike the Beats episode…

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