Opinion: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again
When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level. Not just for iPhones, but for any smartphone. It was a move that has significantly boosted the average selling price (ASP) of the iPhone range as a whole.
This is a trick Apple is now repeating with the 2018 MacBook Air …
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