Opinion: Putting Apple’s electric car project into perspective
At this point the fact that Apple is working on an electric vehicle is all but confirmed. Recent reports show that Apple is searching for a private road-testing site, hired hundreds of workers with automotive industry experience and the company allegedly discussed licensing some technology from BMW. Officials within Apple have yet to confirm the ambitious new product, but CEO Tim Cook acknowledged that the automobile industry is ripe for disruption and it is difficult to imagine them backing out at this point.
The electric car is reportedly codenamed ‘Project Titan’ and it is indeed a project of titanic proportions. Tesla CEO Elon Musk recently made some comments warning the Cupertino company of the complexity of manufacturing cars. Those comments were surprisingly met by mockery from a lot of Apple fans. I think Apple can and will make an electric vehicle, but I’d like to put the project into perspective.