Apple has now implemented a controversial change to the way it handles cash ‘tips’ sent to content providers through social media apps in China. It is treating them as in-app purchases, and taking a 30% cut.

Apple’s point of view makes perfect sense in the USA. It argues that a donation from a user to a content creator is no different to an in-app purchase. Indeed, in the original news piece, many commenters took issue with the use of the word ‘donation,’ saying that this is suggestive of a contribution to a charitable cause rather than to an individual.

But it is this which highlights the cultural gulf between the two countries …

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