Opinion: How iPhone naming should change in 2018 (and why it’s a marketing challenge)

Now that Apple has released the iPhone X, there are currently eight different iPhone models in the lineup. These include the SE, 6s and 6s Plus, 7 and 7 Plus, 8 and 8 Plus, and now the iPhone X. How does Apple intend to make sense of this if there are another three, possibly four, iPhones coming out next year? Here’s my proposal.


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