Opinion: At CES 2018, third-parties are waiting for Apple to make the next move
January’s annual Consumer Electronics Show in Las Vegas can be thought of as a technology forecast for the upcoming year. As 2018’s convention comes to a close today, thousands of companies and attendees head home armed with insights that will shape the future of the industry.
As you may know, Apple never attends CES in a public capacity, but has significant influence on the products on display. Touring the show floor and observing the sights and sounds of CES, one theme in particular stood out to me: anticipation. A silent impatience filled the air, an invisible twiddling of thumbs. It feels like everyone is waiting on Apple.